Customised training
If you have special needs or would like training designed exactly for you, we can adapt a course or build something new to your specifications. We have deep experience in this area: more than half of our training is customised for a specific client.
- Mix elements from different courses (e.g. Crisis+Media Relations+Writing)
- Define your own learning and skill goals
- Build content directly relevant to your work
- Share sensitive issues in a private course
- Train at any location
Might a customised course fit your needs better? Call our friendly training team today to discuss how we might help.
TEL: +44 (0) 20 72 50 42 90
Following are examples of courses that we deliver only in a customised form.
Strategic PR skills
Message development
Consultation and facilitation on the development of effective PR messages
Creativity in PR
Enhance campaigns with extra imagination,
inspiration and style
Stakeholder engagement
Beyond “audiences”: build conversations with
the people who matter
Board-level communications
Integrating PR at the highest level: from buy-in to
the battle for budget
Diversity
Communicate effectively and appropriately with
all stakeholder groups
Internal communications
Strategies and tools for coordinated information
management
Managing your PR agency
Insider strategies for selecting, briefing, supervising
and managing agencies
Reputation and brand management
Strategic communication to enhance, protect and restore corporate, institutional or brand reputation
Engaging sceptical stakeholders
Communicate effectively with stakeholders and audiences who hold negative views of you
Media management at major events
Media relations strategies and tactics for big press packs and important events
Organising effective press conferences
Effective planning and smooth management of press conferences
Managing an online press office
Best practice in e-PR: managing media effectively through website resources
PR response to pressure groups
Communications strategies, tactics, case studies and best practice from embattled organisations
Shaping the news agenda
Monitor, predict, understand and exploit themes and developments in the news landscape
Developing effective media resources
Create and maintain strong collateral materials such as case studies, fact sheets, press packs, electronic and audiovisual materials to support and shape media coverage
Media analysis
Extract strategic communications value from insight into media coverage
Communicating complexity to the public
Digest and distil complicated, technical or abstract ideas into simple and memorable communication
Technical PR skills
Photography for PR
Professional and practical management and generation of PR images
Evaluation
The latest methods and technologies to measure the
impact of PR
Proofreading/editing
Eliminate errors and enhance style with a journalist’s eye
Writing skills masterclass
One on one writing coaching based on your own
written texts
TV news skills for PR professionals
Translate broadcast journalism techniques into a PR context, such as creating Web TV packages and PR-oriented clips for video sharing sites.
Graphics for PR
Create strong graphics in support of PR campaigns to illustrate and explain your messages and enhance media coverage
Writing newsletters and e-newsletters
Principles and practicalities of editorial planning and writing skills to create newsletters that get read
Feature writing skills
The art of long-form writing, including planning structure and flow.
Media interview skills
Broadcast media training
Interview training focusing only on TV and radio
Print media training
Interview training focusing only on text media
Media training refresher session
Brief interview training for spokespeople who have already been media trained
Advanced media training
Intensive media training on advanced principles and situations for accomplished spokespeople
One-on-one coaching for specific interviews
Preparation for a particular topic, crisi or challenging interview
Making the right impact on TV
Interview training with a focus on presentation, appearance and body language
Handling the media during a press conference
Media training specifically for handling group interviews, including simulations
Handling unexpected interviews
Training and practice for suriviving and thriving when TV crews launch an "ambush interview"
Successful ‘remote’ interviews
Mastering the technology and unusual dynamics of giving interviews "down the line" including using earpiece feedback
Studio skills
Interview training specifically for formal set-piece studio interviews
Topic specific media training
Interview training on topics and situations tailored to particular issues and industries – Health, Environment, Energy, Trade, Consuper protection, Transport and Research.
Specialist PR skills
Agency skills: pitching for new business
Pitch to win: hone your skills with best practice from
agency veterans
Agency skills: client management
Relationships, expectations, project management,
working dynamics
Agency skills: writing a winning proposal
Sector specific
Financial communications
Environmental communications
Personal communication skills
Building personal authority and credibility
Coaching to convey the right image
Negotiation and persuasion
Expert techniques to get results
Enhancing presentations
Best practice in creating and using powerpoint and other audiovisial support for presentations
Chairing, facilitation and moderation
Take control and give direction when managing meetings, round-tables, conferences and events
PR for NGOs
PR strategy for NGOs
Media Relations for NGOs
Writing for NGOs
