Media training goals
Following are the key goals that we target with media training at Pinnacle.
The art of interviews:
Personal performance
- Conduct confident and effective interviews
- Project credibility and authority
- Build confidence and self-awareness
- Perform calmly under pressure
- Practice in a safe environment with personal coaching
- Learn from your own mistakes and others’
- Come to enjoy interviews as a stimulating challenge
- Familiarise with broadcast and studio technology
- Improve body language and appearance for TV
- Improve everyday communication and presentation
The science of interviews:
Strategic media management
- Communicate powerful and memorable messages
- Take control of your image in the media
- Angle your good news for maximum impact
- Crisis response: limit the damage of bad news
- Understand and control interview dynamics
- Hear directly from journalists about their motivations and news values
- Don’t follow the journalist: set your own agenda and drive the news
- Handle difficult questions and turn them to your advantage
- Recognise and avoid common mistakes, tricks and pitfalls
- Prepare for all kinds of media encounter for TV, radio and print
