Responsibility
Society
At Pinnacle we have strong convictions about the role of the company.
We are responsible to society. We give free places on our open training courses to communications staff from our database of charities and other non-governmental organisations. The skills that they develop add great value to the work that they undertake in fields as diverse as emergency disaster relief and the education of children with special needs.
Pro bono
We have also undertaken a range of pro bono projects ranging from website design and hosting to message development and strategic consulting. All of our employees receive an additional week of paid leave every year to volunteer for a charity of their choice. One of our favourites is Kids Company (www.kidsco.org.uk).
Environment
Pinnacle recycles all waste paper and card produced in our offices. When we upgrade computers, mobile phones and other technology, the originals are donated to charities for refurbishment and reuse or sale.
Carbon neutral
One of the greatest challenges that this and future generations will face is climate change. We commissioned an independent assessment of the carbon footprint of our entire business. This measured the amount of greenhouse gas that we emit including heating and cooling our offices, commuting to and from work, and moving teams around the world on training projects.
We now offset every gram of carbon that we produce by investing through the CarbonNeutral Company (www.carbonneutral.com) in projects around the world that save equivalent amounts of carbon. These projects also benefit local communities directly in a variety of ways. Solar and hydro schemes, for example help stimulate local economies, improve health and create work, while sequestration forestry projects recreate native woodland and valuable wildlife habitats.
Our clients’ travel is also offset: when you come to our offices, conferences or seminars for training or consulting, we will add the carbon output of your journey to our annual calculations. Your journey will then be offset when we plant trees or invest in other carbon offsetting projects.
People
We are responsible to our own people. We are an equal opportunities employer in practice as well as principle: our staff and trainers represent a wide spectrum of gender, nationality, ethnicity, language, religion and physical ability. We reflect the variety of our international client base. We are diverse, and united by an absolute commitment to quality and service. Our internship programme offers structured work experience and training to promising professionals.
