Strategic communications and
public relations seminars
26-29 May, 2008
Institute of Directors
Johannesburg, South Africa
Seminars
Strategic communications management
Developing effective communications strategies to engage stakeholders
To register for any of these courses please download the booking form
All major companies and organisations in this globalising, multi-cultural world are under intense scrutiny from many kinds of stakeholders, including customers, employees, the financial and political communities and often civil society. It is therefore vital to manage all of these important core relationships. This necessity is becoming all the more difficult given modern communications and the complexity of dealing across frontiers.
Success will require public relations and strategic communications professionals to understand the environment in other disciplines as well as their own business and sector.
These holistic communications training courses are designed to give senior insight. They are suitable for people who either have senior professional experience in another field but are new to PR, and also for people who already have PR and media skills and want to align them more closely to strategic goals.
Training is conducted using a stimulating balance of briefings, case studies of good and bad practice, practical workshops and group discussions to balance rigour with relevance.
About Pinnacle PR
Training is conducted by Pinnacle PR, the world’s largest specialised international public relations training company. From press officers to prime ministers, Pinnacle trains all kinds of professionals with communications roles. Pinnacle runs courses globally for public and private organisations of all sizes, on many specialised PR topics, and in a range of formats.
Pinnacle’s business is primarily international, as are our staff: almost all of Pinnacle’s trainers are international, expatriate or former expatriate professionals who have lived and worked in several different countries around the world, communicating in the international arena. Pinnacle’s trainers are fully aware of the communications environment beyond national borders and for international campaigns.
