Developing effective communications

strategies to engage stakeholders

 

Number of days: 1

Trainers: Roger Hayes

Date: 29 May 2008

Price: £345 excluding VAT

 

 

 

To register for this course please download the booking form


When communicating with stakeholders a communications strategy needs to be developed that involves increasing levels of complexity. Often a high-level strategy also includes working with senior management to incorporate communications as part of an overall corporate or organisational strategy. This course also examines how to create a multi-country or global communications strategy that will reflect an organisation’s international positioning.


Who should attend:

PR managers, communications and marketing heads who need to develop complex and multifaceted PR strategies, perhaps as part of a business or marketing plan; and agency people responsible for creating comprehensive and detailed PR strategies for clients.


What to expect:

Insight into how to develop complex or international PR strategies.


Course content:

  • Developing a communications strategy to fit closely with an organisation’s broader goals
  • Working with other departments and securing their support for PR objectives
  • Assimilating research about stakeholders and operating environments into strategy
  • Incorporating multiple countries and / or brands
  • Working with stakeholders
  • Case studies showing current best practice
  • Group discussion to share experiences in managing PR strategy


    Results:

    You will feel confident in creating a complex communications strategy across a number of different countries and representing communications objectives at board level.


     

     

     


     

    •