International PR

 

Number of days: 1

Trainers: Elsbeth Smedley and Jennifer Hardie

Date: 28 May 2008

Price: £345 excluding VAT

 

 

 

To register for this course please download the booking form


This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or part of a pan-African or international campaign.


What to expect:

A comprehensive understanding of the different elements of international PR management and how to set up a solid international strategy. Briefings and insight from veteran international PR professionals; case studies, workshops and practical exercises to instil pragmatic skills.


Course content:

  • Reviewing models for structuring international PR: people, process and policies
  • The PR and media landscape around the world
  • Hiring & working with multiple PR agencies
  • Coordinating in-house and external PR functions
  • International stakeholder mapping
  • International message management
  • International media relations
  • How to anticipate and interpret the international political, social and cultural environment in which business operates
  • Case studies of successful campaigns
  • Evaluating PR performance around the world
  • Budgeting and financial management


    • Results:

    You will be able to assess where your main problems and challenges lie and build the appropriate systems to manage a pan-African or world-wide strategy. You will gain practical insights into how to overcome cultural, organisational, linguistic and practical difficulties in order to get messages through to the right stakeholders.