Online PR

 

Number of days: 1

Trainers: Elsbeth Smedley

Date: 29 May 2008

Price: £345 excluding VAT

 

 

 

To register for this course please download the booking form


The internet is transforming the communications landscape. The digital age has brought new media, new dynamics, new tactics and new rules of engagement for the PR profession. This course encompasses everything that modern PR professionals in South Africa need to know to operate effectively in this new era.


What to expect:

Comprehensive briefings on the key technologies, insight into the latest trends and dynamics in online communications, case studies of good and bad practice in online PR, practical workshops and interactive discussions led by hands-on e-PR experts.


Course content:

  • The new media
  • Web 2.0 and PR 2.0
  • Online media relations
  • Blogging
  • Online engagement
  • Web monitoring and response
  • Transparency
  • Groups and communities
  • Campaigning online
  • Online stakeholder engagement
  • Conversational engagement

  • Results:

    Through a stimulating and hands-on course you will master the principles and practicalities of conducting effective public relations using digital technologies.