Strategic communications

management

 

Number of days: 2

Trainers: Roger Hayes and Jennifer Hardie

Date: 26-27 May 2008

Price: £645 excluding VAT

 

 

 

To register for this course please download the booking form


When working in public relations, it is important to understand the full range of tools and tactics available, and the ideas that link them together in a strategy that will generate results. This course will give participants a thorough and practical grounding in the fundamental concepts, tactics and tools of strategic communications, that will generate results linked to the vision and values of the organisation.


Who should attend:

This course is designed for anyone who is new to public relations and would like to further develop their professional expertise and knowledge.


What to expect:

Incisive and interactive briefing and coaching sessions with experienced frontline PR professionals and journalists, and lively workshops to develop effective practical skills. Learn how to communicate the benefits of strategic communications and deploy effective strategies that will be supported by top management.


Course content:

  • The core ideas behind modern PR
  • What can strategic communications achieve?
  • Latest international communications tools and tactics
  • Developing messages that will be positively received by key stakeholders
  • Media public relations and non-media public relations
  • The press office: role and organisation
  • How to evaluate the success of a public relations programme
  • Identify and prioritise key issues and stakeholders around issues
  • Determine reputation risks
  • How to align PR with internal and external communications programmes
  • Case studies of successful programmes


    • Training is conducted using a stimulating balance of briefings, case studies of good and bad practice, practical workshops and group discussions to balance rigour with relevance.


    Results:

    A solid understanding of the role, scope and potential of public relations, expressed through practical experience of the key skills necessary to achieve maximum publicity and recognition. You should feel inspired, empowered and ambitious to put it all into practice.