The Pinnacle Team
| Jennifer Hardie Managing Director International |
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Jennifer Hardie is a senior public relations trainer and consultant with more than 14 years of experience working in the UK, Brussels, Sweden, Eastern Europe, North America, the Middle East and Africa.
Will Hardie |
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Will Hardie is a former international correspondent for Reuters news agency. He reported from foreign postings in Brussels, Stockholm, and ultimately Belgrade and across the former Yugoslavia -- on topics ranging from corporate and financial news and EU politics, to riots, espionage and ethnic cleansing.
Duncan Hart |
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Duncan started his career as a journalist before moving into PR some 17 years ago. He has since held a number of senior in-house and consultancy positions including Press & Public Relations Officer for the Hertfordshire Fire & Rescue Service, which regularly saw him acting as spokesman to the print and broadcast media at major incidents across the county.
He subsequently became Media Manager for UK bank Alliance & Leicester throughout its flotation and listing as a FTSE 100 company, before moving into consultancy. Over the past eight years Duncan has worked at leading national and international PR agencies including Burson-Marsteller and most recently MS&L, where he was Head of Financial Services. Specialising in corporate positioning, thought leadership and issues management, Duncan has worked with major companies including Bank of Scotland, Royal & SunAlliance, Prudential, Western Union, i-flex Solutions, EDF Energy and Accenture. He has also advised the board of Equitable Life.
At his two previous agencies Duncan established successful media training divisions, devising and delivering training programmes both in the UK and overseas for companies such as Philips in The Netherlands and DeBeers in South Africa, along with many London-based courses for executives from oil and gas, financial and professional services companies and the public sector.
PR specialists
| Elsbeth Smedley PR trainer and consultant |
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Elsbeth has over 15 years’ experience in PR working both for agencies and in-house. She has managed campaigns at national and international levels across all PR disciplines including consumer, corporate, crisis management, technology, business-to-business and entertainment, for an array of clients ranging from multinational conglomerates to specialist small businesses. She ran the PR division of Edelman Public Relations Worldwide's Brussels office for four years, managing a multinational staff developing and implementing PR programmes at local, European and global levels, as well as supporting public affairs and lobbying initiatives.
| Adrian Wheeler PR trainer and consultant |
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Adrian Wheeler was educated at Dulwich College and Clare College, Cambridge. He started out as a local newspaper reporter, then joined a City public relations firm in 1972. Four years later he co-founded Sterling PR, which was acquired in 1990 by Grey as its first PR office in Europe. Wheeler was CEO of GCI UK until 2005, and as chairman was instrumental in developing GCI Europe into a 28-office EMEA network with 53 multi-country clients including Dell, BA, Novartis and Eli Lilly. He left in 2005 following Grey's acquisition by WPP. Adrian is active in the PRCA, CIPR and IPRA. He has lectured on public relations in the US and Europe. He is currently a non-executive director at Firefly Communications and the London Communications Agency, and is a partner in The Gyroscope Consultancy. He is also a director of British-American Business and is a member of the Vice-Chancellor's Communications Panel at Cambridge University. This year he is co-chair of the CIPR Excellence Awards.
| Roger Hayes PR trainer and consultant |
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Roger Hayes is a senior communications professional, corporate social responsibility adviser and strategist. He has been the head of PR for Ford of Europe, EMI Music, Director General of the British Nuclear Industry Forum and is the founder of Echo Research, a leading international research company. Roger has worked extensively in Europe, the Middle East, Asia and Africa.
| Katie Tufnell Media and PR trainer |
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Katie has been working as a PR consultant for 11 years, both for agencies and in-house. She has been involved in international and national programmes across the corporate, business-to-business and crisis management fields for a variety of clients – both national and international, large and small. Katie was a senior member of the business and corporate affairs division of Edelman PR Worldwide where she had a key role in the development and execution of national, European and international PR programmes. In addition Katie’s past experience includes delivering media relations programmes, leading launch campaigns and being part of a mobile crisis press office.
| Veronica Scheubel PR trainer |
Veronica Scheubel is the former Senior Manager, Community Involvement for Europe, Middle East and Africa at Nokia. At Nokia, she successfully developed and managed the company’s global community involvement program with implementation in more than 20 countries including global communications, cause-related marketing, internal communications campaigns, and website management and reporting. Before joining Nokia’s Head Office, Veronica built up the social and cultural sponsorship programs for Nokia in Germany. Veronica worked with Nokia form more than eight years and left at the end of 2005 to work as a senior advisor to a number of organisations.
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| Amy Johnson PR trainer |
Amy has 15 years experience in consumer marketing, corporate communications and public relations and has directed multi-national campaigns in the United States and Europe. She has worked with three top-ranked agencies (Porter Novelli – Washington, London; Weber Shandwick – Paris, Brussels; Hill & Knowlton – Brussels) and is the founder of Amy Johnson Communications, providing support for integrated marketing communications and campaign management challenges, including industry and commodity branding.
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| Zena Martin PR trainer |
Zena has 20 years' marketing communications experience in the US and UK, ranging from advertising, to in-house marcomms, to public relations. Since arriving in the UK in 1998, she has managed national and multi-national PR campaigns across several PR areas including consumer, corporate, technology, business-to-business, diversity and entertainment, for a variety of clients ranging from start-ups to global enterprise. In the UK, she has been the Managing Director of two PR agencies: Blanc & Otus UK and piranhaKid. She was also the Managing Director of Firefly Communications' Paris office.
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| Philippa Taylor PR trainer |
Philippa has also helped a wide variety of other fmcg clients get their brands recognised for all the right reasons. From Direct Debit to Le Creuset pans to TV Licensing to Crayola to Oral-B toothbrushes, Philippa has applied her communication skills to a wide variety of businesses.
Her experience includes strategic planning, media relations, sponsorship management, celebrity liaison, website content creation, crisis management, product and service launches including road shows and exhibitions, presentation training and copy writing.
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Philippa joined Pinnacle in 2007 and previously worked in top London PR agencies such as Good Relations and Ketchum.Food, drink, lifestyle and consumer healthcare: clients in these industry sectors, including Nestlé and Masterfoods, have been a recurrent theme for Philippa during her two decades in the public relations business.
| Nebojsa Radic PR trainer |
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Nebojsa Radic is a public relations consultant who specialises in strategic communications planning, media relations and advocacy training. He has broad international experience in running training programmes across eastern Europe, the Middle East and central Asia. He is a former head of the Open Society Institute’s communications departments in New York and Budapest, and has also served as an advisor on foreign media relations for the government of Yugoslavia.
| Felice Hawley PR trainer and media trainer |
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Felice is a versatile editor, writer and broadcaster with in-depth experience of economic and business news, including more than a decade covering European financial markets. During a 15-year career at CNN, she helped create and then produce "World Business Today", the award-winning, live, daily, half-hour financial and business news programme on CNN International. Moving from TV news to text, Felice became Managing Editor of Hoover's Online Europe, responsible for a team of business journalists and all online editorial content on the business information service. She now writes and edits on a freelance basis for a range of clients. At Pinnacle, Felice is an engaging, effective and popular trainer specialising in writing, media relations and media interview training.
Helen McClure |
As a PR manager for Zurich Financial Services, Helen developed additional expertise on social issues to head up Zurich’s public service business unit, Zurich Municipal. Today Helen runs Passion for Public Relations (P4PR), and provides consulting on strategic communications and Corporate Social Responsibility. |
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Media trainers
| Naomi Caine Media and PR trainer |
Naomi started her career in journalism almost 20 years ago as a reporter on an international business magazine. She then worked on various magazines and newspapers, gaining a wide knowledge of finance and consumer affairs. Naomi joined The Sunday Times in 1996 and was editor of the personal finance section for six years. She has been a freelance journalist for the past two years and writes for a range of publications including The Times, The Sunday Times, Money Week and Yahoo.
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| Duncan Farmer Media trainer |
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Duncan Farmer began his journalistic career as trainee reporter on his local paper, The Bucks Herald, 20 years ago. From there, he moved to the Leicester Mercury and then, after two years, came to Fleet Street, where he worked as a freelance on titles as varied as The Daily Telegraph, Daily Star and Sunday People, before landing a full-time job on The Sunday Times, where he spent five and half years on the business and personal finance desks. He left in 2001 to become deputy editor of a new personal finance magazine launched by the Mail on Sunday. Two years later, he went freelance once more and has been writing ever since on property, health, personal finance and business issues for a variety of national newspaper and magazines, including the Mail on Sunday, the Daily Mail, The Times, The Daily Telegraph, City AM and, occasionally, The Sun.
| Robert Hart Media trainer |
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Robert worked for Reuters for more than three decades as a correspondent, news editor and regional editor. He was a correspondent in Singapore, in Vietnam at the peak of the war, and in West Germany. He later took on the roles of global news editor, editor for Latin America and the Caribbean, editor for the UK and Ireland, and Chief Correspondent for Spain. Most recently Robert has taken part in training Reuters graduate trainee journalists and has run training workshops for the Reuters Foundation around the globe.
| Genevieve Butler Media and PR trainer |
 Genevieve has worked as a journalist at Reuters Television in London, Scandinavia, Belgium and Frankfurt, as a producer on CNN's world business programmes, and as a reporter, sub-editor and headline writer for the Independent on Sunday, The Moscow Times, Australian Associated Press and major metropolitan newspapers in Australia. Genevieve can also be seen live on BBC World two weeks a month when she gives financial market updates from Berlin for Reuters Television. |
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| Eithne Treanor Media and PR trainer |
 Eithne has 20 years' experience as a television reporter, working for major international networks including BBC, Sky, Bloomberg and CNBC Europe. Her areas of expertise include European affairs, international business and politics. Eithne is an experienced trainer and has coached a number of very senior executives and politicians on media interview and presentation skills.
Eithne's effectiveness owes a great deal to her conscientious preparation for interviews, her flexibility in simulating a wide range of media situations, and her responsiveness to the specific training needs of individual clients.
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| Ahmad Yassine Media and PR trainer |
 Ahmad Yassine is a presenter with CNBC Arabiya in London. Prior to joining CNBC he was a news anchor with Arab News Network (ANN). At ANN he created a weekly show "Cover Story" where he examined leading stories in the press and looked at their impact on the Middle East. Ahmad conducts media training interviews for Pinnacle's clients in Arabic and advises clients on how the media operate in the Middle East. |
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